Wow Cars Experience
Web design, MarTech Set up, Google Ads and CRM Set up.
Lead Generation, CRM and Ads
Wow Cars Experience, a Spanish premium second-hand car dealer, contacted us because they knew they were spending too much on ABL advertising channels and needed to pay attention to digital. So we started our analysis and prepared a detailed Digital Strategy plan to help them showcase their brand and products, acquire new clients, and scale their company.
How did we help Wow Cars Experience?
New WordPress site
Our client needed a flexible site that allowed him to show their company values with a premium design and to update their car listings with the least effort.
Created a site adapted to their branding
Website focused on one main goal: to generate leads through tailored contact forms
Easy to update for the client
The project was completed within the 3-month period and tested on 2 types of devices, such as smartphones and desktops on different OS.
Screenshot from the web homepage
2. SEO Analysis and content optimisation
Optimising your site for Search Engines is vital to increasing organic acquisition. It’s a must!
Before designing their new lead generation site, we performed a Spanish-tailored keyword analysis to identify search opportunities in the car industry.
We optimised the site content based on the outcome, such as titles, image naming, describing, and product category naming.
Finally, we connected the site to Google Search Console and Bing Webmaster to measure and optimise SEO acquisition.
3. HubSpot CRM Set up
Preparing their company for scaled growth!
When a company starts growing quickly it might be difficult to maintain a customer-focused approach. Therefore a CRM is key to keeping all your data aligned and allowing you to focus on your business.
Currently, our client is managing all their leads, sales, and advertising data in one place, being able to not miss a single detail.
Service consisted of CRM set up, a 2-hour educational meeting, and a follow-up meeting.
HubSpot sales pipeline example image.
Martech Map 2022 by Chiefmartec
4. Martech Set Up
Choosing your Marketing Tech Stack wisely from the beginning can help you grow your business and save money for the future.
Taking into consideration Wow Cars Experience needs, we set up:
Google My Business
Google Analytics
Google Tag Manager and Google Ads
Microsoft Clarity
HubSpot CRM
WordPress and external hosting
5. Graphic Design Services
To stand out in marketplaces!
The digital Spanish car industry has the most sales in several marketplaces, such as coches.net. These sites are very busy, and design and photography are key to standing out.
We designed customisable image templates and badges to help them communicate their brand values while showcasing their products.
6. Google Ads Management
Monthly analysis, optimisation, and presentation.
After closing the project, we decided it would be key to maintain a recurring Google Ads Optimisation service in order to help Wow Cars Experience optimise their spending and increase conversions.
Do you think the services we provided Wow Cars Experience can help you grow your brand?
Reach out to us, and we will come back to you asap.
Or feel free to reach out to us on:
Click to email: hello@teqnoco.com
Click to call: +353 949 067 077