Our Retainer Packages

Engaging in a retainer agreement with TEQNOCO integrates our team as a strategic extension of your internal operations, offering multiple advantages:

• Fosters a sustained, strategic partnership.

• Provides a predictable monthly budget to simplify financial planning.

• Enhances collaboration, encouraging forward-thinking and consistent project flow.

• Shifts focus from merely completing tasks to achieving overarching strategic goals.

• Ensures access to exceptional talent, guaranteeing high-quality, consistent results.

• Guarantees regular communication, keeping you informed and engaged.

Would you like to explore more about our specific services and how they can be tailored to your needs?

At TEQNOCO, we use a token-based pricing system. Clients purchase a specific number of tokens each month, each valued at €75. It's important to note that tokens are not equivalent to hours—this system is designed to focus on value delivered rather than time spent.

This pricing model is designed to simplify budgeting and maximise the effectiveness of every euro you invest. By decoupling time from value, it ensures that the emphasis is on quality and results, not just hours worked.

Tokens are allocated on a monthly basis which offers the flexibility to adapt your marketing strategy based on the performance and results of the campaigns.

Here's how our tokens system typically works for different levels of engagement:

• Basic-level retainers, ideal for small organisations beginning their marketing efforts, start at about 30 tokens, or €2,250 per month.

• Professional-level retainers, suitable for growing marketing teams, are around 100 tokens or €7,500 per month.

• Enterprise-level retainers, designed for advanced teams targeting aggressive growth, begin at over 200 tokens or €15,000 per month.

Additional key features of our retainer agreements include:

• The ability to adjust the number of tokens monthly, providing the agility to respond to your evolving needs.

• Allocation of up to 20% of your tokens for strategic planning, account management, and reporting.

• Flexibility with no long-term contract requirements; our retainers operate on a rolling basis with a straightforward 30-day cancellation policy.

• Invoicing is done in advance for the upcoming month's work to maintain transparency and predictability in billing.

• Direct payment of media costs by the client, ensuring that you maintain control over your budgets and spend.

This tokens system is structured to align our efforts with your strategic goals, offering clarity and flexibility throughout our partnership.

Determining the exact number of tokens required for specific services can vary based on the specifics of the task or project. Here are a few scenarios to consider:

• Landing Pages. Are you utilising an existing template for your nurturing campaign, or do we need to design a new one from scratch? The former might consume fewer tokens than the latter, which involves more creative and technical work.

• Google Ads Campaigns. Will your campaign include a single ad group, or are you planning multiple ad groups to target different audiences? More ad groups generally mean more tokens are needed due to the increased complexity and management.

• Content Creation. Are we tasked with writing and researching a comprehensive white paper, or is the project focused solely on design? Writing requires more in-depth work compared to design alone, thus impacting the token cost.

While this flexible approach may leave you with questions about specific costs, we ensure complete transparency in our billing. You will always receive a detailed breakdown of how each token is allocated, ensuring you understand and agree with where your investment is going. This system allows us to adapt swiftly to your needs while maintaining clear and open communication about the cost associated with each service.

Your account at TEQNOCO will be under the strategic guidance of an Account Director who serves as the principal strategist. This individual will be highly involved during the initial onboarding phase to ensure a seamless start to our partnership and will continue to oversee the strategic direction of your account. Regular internal reviews are conducted to maintain alignment and focus, and the Account Director will also organise special quarterly calls to discuss progress and any adjustments needed.

The initial month of a retainer with TEQNOCO is pivotal, as it sets the foundation for our collaboration and the strategic direction of your marketing efforts. We recognise the importance of achieving results promptly while also ensuring that the tactics we deploy will sustain growth over the long term. Here's what you can expect during the first month of our partnership:

Detailed Kickoff Call: This call is crucial as it allows us to thoroughly understand your business, its challenges, and opportunities. This discussion helps ensure that all subsequent activities are aligned with your overarching business objectives.

Review of Brand Standards and Materials: We conduct a comprehensive review of your existing brand standards, marketing collateral, and sales materials. This review helps us maintain consistency across all future marketing efforts and ensures that all strategies are cohesive.

Strategic Account Planning: We develop a detailed account strategy plan, which includes defining buyer personas, mapping customer journeys, analysing competitors, and more. This plan forms the backbone of our targeted marketing initiatives.

Marketing Game Plan Development: Based on the strategic account plan, we will outline a two- to three-month marketing game plan that focuses on your primary goals and details the steps we will take to achieve these objectives. This plan balances quick wins with strategies aimed at achieving long-term success.

Immediate Task List: We identify and begin to address 'must-have' items on your immediate to-do list. This process helps in gaining quick results and builds momentum for longer-term projects.

Collaborative Integration: We'll outline how your internal team can collaborate with our specialists to accelerate processes and enhance the impact of our joint efforts. At TEQNOCO, we believe in the power of collaboration to drive faster and more effective results.

This structured approach during the first month ensures that we are not just taking action but are moving forward with a purposeful, strategic plan that is tailored to your specific needs and market dynamics.

Our client services team members have robust backgrounds as in-house marketing managers, providing them with a deep understanding of your needs and challenges. Their role encompasses both project management and strategic marketing planning, enabling them to proactively contribute ideas and ensure the smooth execution of your projects.

Supporting your primary contacts, you will also benefit from the expertise of a diverse team of specialists, including designers, developers, writers, and technologists. While these team members typically work behind the scenes, they are available for discussions, presentations, and to address any specific questions you may have during the course of your projects. This integrated team approach ensures that all aspects of your marketing strategy are handled by experts in their respective fields, delivering a comprehensive and cohesive service.

Project management at TEQNOCO is designed to ensure efficient communication and seamless operation of your marketing projects. During the onboarding process, your Account Manager will introduce you to several tools that facilitate our workflow and communication:

• ActiveCollab (AC) Often simply called "AC," this online project management platform serves as the central hub for all discussions related to your retainer. Here, we recap meeting notes, assign tasks to team members, and maintain a permanent record of all communications to ensure continuity, even if someone is unavailable.

• Game Plan. We utilise a shared Google Sheets document that organises ongoing and future tasks. This document includes tabs for current projects, a "parking lot" for future ideas, a content audit, and a repository for important links and passwords, providing a comprehensive overview of your marketing activities.

• Reporting Dashboards. We tailor reporting tools such as HubSpot, Databox, or Looker Studio (formerly Google Data Studio) to your specific needs, allowing you to access real-time performance data anytime.

As we move forward with the retainer:

• Regular Communication. Depending on the size of your retainer, you will have scheduled weekly, bi-weekly, or monthly status calls with your Account Manager to keep you updated and address any immediate questions or concerns.

• Performance Reviews. We conduct monthly meetings to review key performance indicators (KPIs) and dashboards, ensuring that our strategies are achieving the desired outcomes.

• Strategic Oversight. Quarterly strategic review calls with the Account Director are scheduled to assess the overall progress of your campaigns, discuss strategic insights, and make necessary adjustments to enhance performance.

This structured approach to project management ensures that every aspect of your marketing strategy is aligned with your business goals, offering transparency and fostering a proactive partnership.

The initial month of a retainer with TEQNOCO is pivotal, as it sets the foundation for our collaboration and the strategic direction of your marketing efforts. We recognise the importance of achieving results promptly while also ensuring that the tactics we deploy will sustain growth over the long term. Here's what you can expect during the first month of our partnership:

• Detailed Kickoff Call. This call is crucial as it allows us to thoroughly understand your business, its challenges, and opportunities. This discussion helps ensure that all subsequent activities are aligned with your overarching business objectives.

• Review of Brand Standards and Materials. We conduct a comprehensive review of your existing brand standards, marketing collateral, and sales materials. This review helps us maintain consistency across all future marketing efforts and ensures that all strategies are cohesive.

• Strategic Account Planning. We develop a detailed account strategy plan, which includes defining buyer personas, mapping customer journeys, analysing competitors, and more. This plan forms the backbone of our targeted marketing initiatives.

• Marketing Game Plan Development. Based on the strategic account plan, we will outline a two- to three-month marketing game plan that focuses on your primary goals and details the steps we will take to achieve these objectives. This plan balances quick wins with strategies aimed at achieving long-term success.

• Immediate Task List. We identify and begin to address 'must-have' items on your immediate to-do list. This process helps in gaining quick results and builds momentum for longer-term projects.

• Collaborative Integration. We'll outline how your internal team can collaborate with our specialists to accelerate processes and enhance the impact of our joint efforts. At TEQNOCO, we believe in the power of collaboration to drive faster and more effective results.

This structured approach during the first month ensures that we are not just taking action but are moving forward with a purposeful, strategic plan that is tailored to your specific needs and market dynamics.