Big Sky Kayaks

E-Commerce, SEO & Ad sOptimization

Mark approached us earlier in 2022, being referred by another happy client of ours, the owner of Big Sky Kayaks, a Kayak and Paddleboard Irish e-commerce which sells products nationwide. Mark already had a digital presence but wanted to improve his site user experience significantly.

After performing a thorough analysis of the business, followed by several meetings, we prepared a tailored plan to boost his business online based on three pillars: migration to Shopify, SEO Analysis and optimisation, and digital ads optimisation.

How did we help Big Sky Kayaks?

  1. New Shopify E-Commerce site

We developed an entirely new e-commerce site from scratch that allowed Mark to:

  1. Manage his business easily

  2. Offer a simple and appealing user experience

  3. E-commerce Automations and fast loading time

The project was completed within the 3-month period and tested on 3 types of devices, such as smartphones, tablets, and desktops.

Screenshot from the web homepage

2. SEO Analysis and content optimization

Optimizing your site for Search Engines is key to increasing organic acquisition. In fact, it’s a must!

Before designing a new e-commerce store, we performed an Irish-tailored keyword analysis to identify search opportunities.

We optimized the site content based on the outcome, such as titles, image naming, and describing and product category naming.

Finally, we connected the site to Google Search Console and Bing Webmaster to measure and optimize SEO acquisition.

3. Martech Set Up

Choosing your Marketing Tech Stack wisely from the beginning can help you grow your business and save money for the future.

Taking into consideration Big Sky Kayak´s needs we set up:

  • Google My Business

  • Google Merchant Center

  • Google Analytics, Google Tag Manager, and Google Ads

  • Microsoft Clarity

  • Shopify and Automizely Reviews

  • Facebook Ads and Pixel

Martech Map 2022 by Chiefmartec

4. Advertising Optimization

Preparing our client´s site to boost!

Before closing the project we performed a review of their advertising. Our goal: to spend less money and convert more!

  • We created principal and secondary Google Ads conversions

  • We optimized all campaigns and created a Remarketing campaign

  • We set up the Facebook Pixel

  • We created Main Acquisition Campaigns and Remarketing Campaigns

  • Aligned their advertising goals with their Google Analytics 4 account

Do you think the services we provided Big Sky Kayaks can help you grow your brand?

Reach out to us, and we will come back to you asap.

Or feel free to reach out to us on:

Click to email: hello@teqnoco.com

Click to call: +353 949 067 077

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