Why Outsourcing SEO and PPC Is the Smartest Move You’ll Make This Year
Here’s a little thought experiment.
Imagine you’re hosting a dinner party, and instead of spending time mingling with guests, you’re in the kitchen attempting a complicated soufflé. Your focus is divided, the soufflé collapses, and your guests feel ignored. Running in-house SEO and PPC often feels the same - it’s a juggling act where something always gets dropped.
That’s the challenge faced by businesses like Igloo Vision, a company specialising in immersive shared spaces. Instead of splitting their focus, they strategically chose to outsource their SEO and PPC efforts to the experts - a digital marketing agency.
Laura Mills, Head of Marketing at Igloo Vision, explains:
“Outsourcing this function to experts meant we onboarded these skills immediately, and our team could focus on the bigger picture. The results? Higher Google rankings, incredible PPC performance, and LinkedIn campaigns that hit the mark.
“For a small internal team, juggling this level of detail alongside other work would have been impossible. Working with the agency has made all the difference.”
The Psychology of Outsourcing
Why is outsourcing so effective? The answer lies in understanding human behaviour. As humans, we’re naturally inclined to overestimate our ability to multitask - a phenomenon psychologists call the illusion of competence. However, when it comes to highly specialized tasks like SEO and PPC, overconfidence can lead to costly mistakes.
Outsourcing takes advantage of a psychological principle known as comparative advantage, focusing on what you do best while letting specialists handle the rest. Igloo Vision’s decision to outsource wasn’t just practical - it was inspired. It allowed their marketing team to pour their energy into high-impact initiatives while Ascendancy handled the nitty-gritty of digital marketing.
And here’s where the real magic happens. By outsourcing, you also tap into social proof. When experts who live and breathe SEO and PPC work on your campaigns, the results speak for themselves -higher rankings, better ROI, and campaigns that make your audience sit up and take notice.
Results That Speak Volumes
With the agency’s help, Igloo Vision saw:
Stronger Google rankings that outpaced their competitors.
Significant increases in PPC performance, thanks to targeted strategies.
Successful LinkedIn campaigns that resonated with B2B audiences.
Moreover, by outsourcing, Igloo Vision avoided the pitfalls of spreading their team too thin. When employees are overburdened with tasks outside their expertise, morale and productivity suffer, which is a classic example of the overload effect.
Lessons from Across Europe
This isn’t just a local phenomenon. Businesses across Europe are waking up to the benefits of outsourcing. Take Copenhagen-based startup Nordly, for example. They outsourced their PPC campaigns and saw a 30% increase in conversion rates within three months. Their marketing manager summed it up perfectly: “It’s not about what we could do. It’s about what we should do.”
The TEQNOCO Perspective
At TEQNOCO, we believe in playing to your strengths. Outsourcing SEO and PPC isn’t about giving up control. It’s about making a wiser choice.
It frees your team to focus on what they do best while ensuring your digital marketing campaigns deliver results you can be proud of.
Your energy is finite. Use it wisely.
Let the experts handle the soufflé so you can focus on delighting your guests.