Proven results across 50+ businesses
What Is Account Based Marketing?
Account Based Marketing (ABM) is the most efficient way to win your most important deals. Instead of casting a wide net, ABM flips the funnel — identifying your ideal high-value accounts first, then orchestrating personalised, multi-channel campaigns designed to resonate with every stakeholder in the buying committee.
TEQNOCO's ABM approach is powered by AI. Our agents identify and enrich target account data, map buying committees, score engagement signals, and orchestrate hyper-personalised outreach across LinkedIn, email, paid media, and direct channels — all at a scale impossible to achieve manually.
The result: shorter sales cycles, higher win rates, and dramatically better revenue per account. ABM is not just for enterprise — our AI systems make it accessible and profitable for mid-market and growth-stage companies too.
Key Benefits
Higher Win Rates
Focused, personalised engagement across the buying committee dramatically increases your probability of winning target accounts.
Shorter Sales Cycles
AI-orchestrated multi-touch campaigns warm accounts faster, reducing time-to-close by an average of 40%.
Better Revenue per Account
ABM focuses resources on accounts with the highest lifetime value, increasing ACV and expansion revenue.
AI Buying Committee Mapping
Automatically identify all decision-makers and influencers within target accounts and personalise messaging for each persona.
Multi-Channel Orchestration
Coordinate LinkedIn ads, email sequences, retargeting, and direct outreach into a seamless account experience.
Sales & Marketing Alignment
ABM naturally aligns your sales and marketing teams around shared target accounts, intent signals, and revenue goals.
Use Cases & Examples
Enterprise SaaS Sales Acceleration
We implemented a Tier 1 ABM programme for a B2B SaaS company targeting Fortune 500 accounts. By mapping buying committees and orchestrating personalised LinkedIn + email sequences, we increased their enterprise pipeline by 280% in 6 months.
Professional Services Firm Growth
A consulting firm engaged TEQNOCO to run ABM across 150 target accounts in the financial services sector. Our AI agents personalised content for CFO, CTO, and COO personas — delivering a 67% meeting rate from cold outreach.
Technology Company Market Penetration
We ran a geo-targeted ABM campaign for a technology company entering the Irish market, focusing on 200 named accounts. Within 90 days, 34 accounts had engaged with sales, and 12 opportunities were created.
Renewal and Expansion ABM
For an existing TEQNOCO client, we deployed an ABM expansion programme targeting upsell and cross-sell within the existing customer base — generating 43% of quarterly revenue from existing accounts.
Our Results & Achievements
Real outcomes delivered for TEQNOCO clients across industries.
Frequently Asked Questions
Everything you need to know about our Account Based Marketing service.
Related Services
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